Opportunity knocks: the hidden cost of bad ideas
Remember that Time is Money. He that can earn Ten Shillings a Day by his Labour, and goes abroad, or sits idle one half of that Day, tho’ he spends but Sixpence during his Diversion or Idleness, ought not to reckon That the only Expence; he has really spent or rather thrown away Five Shillings besides. Benjamin Franklin There are those that would have it that opportunity cost is a concept so complex as to be impenetrable to anyone other than highly trained economists. Opportunity cost, the idea that making a choice precludes another option being chosen, is a threshold concept. [...]