The fetish of marking

2015-05-10T14:49:34+01:00April 30th, 2015|assessment, myths|

Even the most valuable fetishes will turn into dusts and ashes! Mehmet Murat Ildan Fetishism hasn't always been about rubber and high heels. The word originates from the Portuguese feitico, meaning an object or charm of false power. When explorers first encountered native religions in West Africa, whatever talismans or totems the locals revered were dismissed as fetishes. A fetish has since come to mean an object or practice onto which power has been displaced from the original source. Marking seems a good example. At the most basic level, marking is a totemic symbol for the power of feedback. What we want is [...]