5 questions to guard against availability bias and made-up data
The cost of bad data is the illusion of knowledge - Stephen Hawking What's more likely to kill you? A shark or a hot water tap? We've all heard stories of killer sharks, but as yet Spielberg hasn't made a thriller about killer plumbing. We reason based on the information most readily available to us. We assume that the risk of dying in a plane crash is greater than the risk of dying on our sofa because plane crashes are so much more dramatic. But we're wrong. This is the availability bias. We make decisions based on the most readily available information [...]