Comparison is easy
The basis for poetry and scientific discovery is the ability to comprehend the unlike in the like and the like in the unlike. Jacob Bronowski Judging the quality of a thing in isolation is hard. Is this wine good? What about this restaurant? This cheese? This television programme? This child’s essay? But just because we’re bad at making meaningful judgements doesn’t mean we’re aware of experiencing any uncertainty. Uncertainty is uncomfortable and as cognitive psychologist and psychophysicist (who knew that was a thing?) Donald Laming puts it, "In such a state of mind people are unable to resist extraneous suggestion." The [...]